About me

I’m a Boston-based creative director with a passion for building brands that resonate. Over the past several years, I’ve partnered with B2B technology companies and consumer brands alike — leading brand strategy, crafting visual identities, and developing design systems that scale long-term.

I thrive at the intersection of creative vision and strategic execution: guiding teams and shaping campaigns that drive measurable impact.

Beyond design, I’m focused on cultivating creative teams and processes that allow great ideas to flourish. Whether developing a new identity from the ground up, streamlining workflows, or pitching big-picture concepts, I bring both creative curiosity and operational discipline to every project.

Brooke Hanson
Associate Creative Director

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