EchoStor Technologies
EchoStor Technologies is a leading information technology provider, delivering modern IT and infrastructure solutions for the past 20+ years and counting. EchoStor partners with industry-leading manufacturers to offer a full suite of advanced technology solutions focused on the entire lifecycle of customer data and infrastructure.
An echo begins with a signal, from point A to point B, resonating across space and time.
It symbolizes both listening and response, creating a complete, dynamic exchange.
RAPID RESPONSE. STRATEGIC IMPACT. ELEVATED OUTCOMES.
THE CHALLENGE
Following a rebrand four years prior, EchoStor’s visual identity had begun to feel outdated and disconnected from its current positioning. Brand guidelines and execution examples were no longer effective tools, leading to inconsistent creative output from agencies and vendors. The brand lacked a clear system to guide cohesive expression.
THE SOLUTION
Development of a modernized brand system and strengthened strategic foundation redefines the brand presence across all touch-points. The refreshed and reimagined identity installs a higher degree of clarity, impact, and versatility.
A narrative inspired by the concept of an "echo" brings depth and precision to the identity — symbolizing movement, resonance, and speed-to-solution. Visual elements were restructured into a cohesive toolkit, including a refined logo suite, optimized type system, enhanced color palette, streamlined brand graphics, and clearly defined application guidelines.
