Hemenway
& Barnes LLP
Hemenway & Barnes a Boston-based law and fiduciary firm. For over 160 years, they have served individuals, families, nonprofits, and businesses with trusted counsel and stewardship.
The Hemenway & Barnes identity is structured on humanity and nature.
This narrative is crafted to evoke trust, reliability, support, and assurance.
The Challenge
Though grounded in trust, care, and personal connection, Hemenway & Barnes’ core materials no longer reflected the warmth clients experienced in person. Their relationship-driven journey relied on outdated, inconsistent print assets that fell short in key moments. Essential values like stewardship and assurance weren’t being conveyed with the clarity or tactility the brand deserved.
The Solution + Execution
New brand assets were crafted to bring clarity, warmth, and consistency to every client-facing moment. Rooted in the firm’s mission and core values, the work focused on elevated print materials designed to feel as considered as the service behind them. Thoughtful photography, refined typography, and tactile paper choices reinforced a sense of trust and care. Extensive test printing ensured accurate color and tone, resulting in collateral that supports deeper connection—built to inform, reassure, and endure.
